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What the hell is a H.E.N.K.?

 

When I make installations I give them the name H.E.N.K. For them to be called this, they have certain conceptual starting points. Here are the requirements for the installation.

 

The installation has a day- and night aesthetics

In the book learning from Las Vegas from Robert Venturi, he analyzes the city and where it's attraction comes from. Las Vegas s full of neon signs and marquees. The specific situation of Las Vegas has led to a very specific aesthetics of these signs. I find them very attractive, and very inspirational. So much so, that I want to incorporate the specific conceptual characteristics in my installations, and the most important one is that my work has to have a day and night aesthetics. 

 

There is a merger between high and low art

My inspiration comes from different places. This can be from a painting, installation, comic book, movie, tv show or computer game. All the things that I'm obsessed of, and very personal.

Art theory separates various media in "high" art and "low" art. I really like playing with these two definitions and let them cooperate or clash. The installation has to have conscious effort with these two ingredients.

 

The installation deals with the dynamics of contemperary culture.

A part of the futuristic manifest, which stood out to me, is that an artwork has to show the dynamics of modern live. This can be made possible by using animation, video or light. The installation has to have a moving element, light or video projection.

Movement creates consciousness. An artwork with movement creates a presence that attracts people.

 

The installation has an interactive element.

A big part of the optic art movement it is the interactive element. The viewer has an active role in it. This can be achieved in various ways. In opart fashion it is the idea that the art work has to be finished in your brain. It only requires you looking at it. This is the basic idea. I really believe that an artist is not only a producer, but also a conductor. In this capacity an interactive element can be added. It is an interesting concept to me, and is part of the installation. 

 

The installation relates to the space it is in.

I am very aware of a space when I enter it. This can be done for instance to incorporate the wall, by making a wall painting. Or it can be done by creating architectural elements that relate to the space. In the installation itself I use geometric elements that suggest space or alter space.